There is another video from Web 2.0 Expo I would like to promo/share, it is by Mark Carges from eBay, talking about “5 Things That Matter” (You can call it MUATO rule?) and I would say that the first thing he mentioned should be rule of thumb for web 2.0 newbies.

  1. Making Money
  2. Useful Technology
  3. Accessible Technology
  4. Technology Adapted To You
  5. Open Platforms

Book to make money

2~5 is to make 1 to happen, so I think we can only remember the rule of thumb.